Avoid typical setup mistakes

After handling over 200,000 print orders, we’ve noticed that over 90% of errors occur in the same places!
1. The 6 design tips



Review the six design tips listed below for
Ordering, colour, file type, resolution, and trimming
2. Set up your files correctly

Manage your export settings and use of templates.
The six design tipsPlace the order correctlyUse correct coloursUse the correct file typeCorrect resolution (DPI)


Remember to leave space for trimming
Overprint and output The six design tips Tip 1 – Place the order correctly
Remember to provide all order details when you place your order. Typical ordering details • Product (the print products you want)







• Print run (how many you need)

• Your telephone number – mobile number

• Shipping address

• Billing address
Tip: Order online and avoid problems
Ordering through the website ensures that you provide the relevant information.
Tip 2 – Use the correct colours
With the exception of some printing with Pantone colours, we print everything using four CMYK colours.
Remember the print file must be in CMYK colours

In most graphics programs, you can choose to work in CMYK (rather than RGB colours).
Tip 3 – Use the correct file type

We handle all types of files

Tip: we prefer PDF

The best results are seen with the PDF format, with all fonts included in the file.
And if you have a print-ready PDF, you can run the order flow straight through.

Other popular file types

• .tiff, .jpeg and .eps

• InDesign, Photoshop and Quark
• Microsoft Office
We prefer files in PDF format

Tip 4 – Correct resolution (DPI)
By using the correct DPI, you prevent your print products becoming grainy and blurred. In general, all print files should be in 300 DPI.
Lower DPI
Lower DPI (e.g. 150 DPI) can often also be used. It is almost impossible to tell the difference between 300 DPI and 150 DPI when the material is viewed at a distance of 20 cm.



Higher DPI

Higher DPI (over 300) is rarely required for print products. Exceptions are business cards and other print products with text, designed in (bitmap) programs like Photoshop.

These should be saved with a minimum of 600 DPI.

We also do not recommend that text be created as bitmap.
Photos and reading distance

Photos at a reading distance, such as a folder (10-50 cm):
min. 150 DPI – 300 DPI for optimal results.
Photos at a standing distance, such as posters, roll-up banners etc. (Min. 50 cm):

min. 60 DPI – preferably 100 DPI.

Photos on banners that will be read at several metres’ distance:
5-50 DPI depending on whether the read distance will be 5 or 20 metres.
5 DPI sounds crazy, but actually it means that each pixel is 0.5 x 0.5cm – and a small dot like that cannot be seen 20 metres away – which is why 5 DPI can be perfectly fine.

Rules for line widths:
0.2 pt = 0.071 mm:

The absolute minimum is 25% in a single colour
– not 10+15 or 10+5+5+5

0.3 pt = 0.106 mm:


The absolute minimum is 15% in a single colour
– BUT 5+5+5+5 is OK in black 4-colour!
Tip 5 – Remember to leave space for trimming
This is the most important tip, as it is here that we see the most errors.
Extra 3 mm in the layout
Most importantly, please remember to add 3 mm on all sides of the print material. And to ensure that text and graphic elements are at least 3 mm from the final edge.
Tip

Avoid problems with trimming, use one of our templates.

Tip 6 – Overprint and output

Don’t be surprised if something disappears.
InDesign, Illustrator and Acrobat can be set to always display overprint – thus you can find any problems with the layout’s colour layers.

We also do not recommend that text be created as bitmap.
Overprinting in InDesign and Illustrator:Enable Overprint Preview in InDesign and all layouts will simulate the finished print: InDesign > View > Overprint Preview.Overprint in Acrobat Pro:

Discover errors when the print-ready PDF is reviewed. We always recommend

enabling overprint display in Settings:

Edit > Preferences > Page Display > Page Content and Information >

Use Overprint Preview > Always.

Output Preview tool in Acrobat:
You can also use the Output Preview as a tool. Enable “Simulate
Overprint” in Acrobat: View – Tools > Print Production > Output

Preview > Simulate overprinting.
1. Use our templates
We recommend that you use one of our templates when you design your print products.
Especially if you are designing more complex print products such as beach flags and sales folders.
See more on templates.

Design without using templates
If you are designing a simple print product such as a postcard, you can do this without using our templates.
2. Use our export settings
We recommend that you download and install our export settings if you design your print products using Adobe CS programs (InDesign, Illustrator and Photoshop).





The advantage of export settings


When using our export settings, you can be sure that the following are under control:

• Problems with transparency• Problems with trimming• Problems with missing fonts

• Problems with unnecessarily high resolutionDownload Export settings.h3 {
margin-top:75px;

}

td {

margin: 1px solid #efefef;
width: auto;
padding: 15px;
height: 50px;
}
thead{

background:#353535;color:#fff;padding: 15px;